Recognized by Forbes as “one of the hottest jewelry brands in recent fashion memory”, Ellie Vail integrates creativity and innovation into her A-List favored brand. Ellie pioneered water resistant jewelry in 2014, which has become one of the biggest advancements in the industry and has attracted the attention of retailers like Nordstrom, Revolve and Urban Outfitters. After realizing that stainless steel cuticle cutters didn’t rust after being left in water, Ellie set out to create her jewelry line using stainless steel as the primary material. From line creation to market strategy, Ellie has been responsible for every aspect of the fashion brand rise and remains at the forefront of her companies rapid growth. Raised solely by her working mother, Ellie has learned resilience from a young age. Her hardships have instilled the necessary grit needed to make it as an entrepreneur. The arrow in our logo represents resilience. Like an arrow, one must be pulled back in order to move forward. Ellie’s passion has become helping to empower other entrepreneurs by proving that success does not exist without struggle.