Founder, Natalie Jane has a fashion retail background since 2006. After working in various corporate fashion businesses, she decided to pursue her dream and open an online women’s boutique; jane + willow. “I am so thrilled to be doing what I am passionate about. I absolutely love helping each babe feel confident and beautiful through our clothing!” Each piece of clothing is thoughtfully curated and proven to be effortless, comfortable, and chic. We are everyday effortless style. Jane + Willow supports bbs on the journey of her life. She is confident in what she's wearing while facing life’s day to day. She oozes cool, knowing her identity and purpose on whatever path she is pursuing. You are jane + willow. To God we give all the glory.