Nonchalant label is a contemporary, ready-to-wear brand. the nonchalant woman inspires confidence, coolness, and understated sexiness. launched in 2018 with a passion for luxurious minimalism and dressy essentials, founders are dedicated to creating season-less staples that withstand the test of time. the brand’s love for glamour and sparkle, unexpected detail and elegant minimalism is part of the dna and pilars of each seasonal collection.