Sabo was founded in 2011 by Brisbane-based besties Thessy and Yiota (plot twist: they also happen to be sisters-in-law). The girls started out with a simple fashion-blog-turned-online-store, through which they sold a mix of vintage pieces, local labels as well as their own original designs. Before they knew it, they were featured on the 2016 Forbes 30 under 30 Asia list and had amassed over two million followers on social media. Sabo is now a curated collection of clothing, shoes, swimwear, sleepwear, formal wear all designed in house and exclusively sold by Sabo.